“You are young, you have power.” This is the message of empowerment that Kutxabank wants to convey to young people between 18 and 35 years old, a generation that has been doubly affected by the real estate crisis a few years ago and by the COVID-19 pandemic currently.
The ads (two short and one long) are now available on the Kutxabank YouTube channel:
The campaign is created by the advertising agency LaTapadera Creaciones. And it will be spread through social networks, television, billboards, press and radio.
Many thanks to Kutxabank for the dissemination and LaTapadera Creaciones for the close and professional treatment during the process. It has been a pleasure.